HHS announces new campaign to increase U.S. blood and plasma donations

Aug. 5, 2022
Giving = Living was created to save lives following the impact of the COVID-19 pandemic.

The nation’s blood and plasma supply dropped to historic lows during the COVID-19 pandemic. While some areas of the country have seen improvement, other areas are still struggling to meet the demand. Blood and plasma are needed on an ongoing basis to treat a variety of life-threatening conditions, which is why the U.S. Department of Health and Human Services (HHS), is launching a new campaign, Giving = Living.

The campaign aims to increase awareness of the importance of donating blood and plasma and to encourage Americans to create new, regular donation habits. Every two seconds, someone in the United States needs blood for surgeries, cancer treatments, childbirth, anemia, serious injuries, and blood disorders. For many people, receiving a blood transfusion is lifesaving. Similarly, patients with rare diseases rely on medical treatments every day that are only available when people roll up their sleeves and give source plasma.

Diversity in the blood supply is important because certain blood types are unique to specific groups. Blood from a donor of a similar ethnic background is less likely to be rejected by a patient and often results in fewer complications after a transfusion. In addition, some people have rare blood types and need transfusions of compatible blood. Having a large, diverse pool of blood donors ensures that all patients will have access to the blood they need, when they need it. Despite this, America’s Blood Centers estimates that less than 20 percent of all blood donations currently come from communities of color.

HHS release