More people buying insurance through electronic marketplace

April 8, 2021

More than 528,000 Americans signed up for health insurance through the electronic insurance exchange since the start of the 2021 special enrollment period, according to a news release from the Centers for Medicare & Medicaid Services (CMS).

This included approximately 322,000 sign-ups from March 1 to March 31.

CMS said the number of people signing up for health insurance from the start of the SEP opportunity on February 15 through March 31 represents a substantial increase from 2020 and 2019, when 209,000 and 171,000 consumers signed up for health insurance respectively.

Data suggest a more diverse set of American consumers are enrolling in health insurance coverage. Of enrollees who identified a race from February 15 through March 31, 17% identified as Black, compared to about 11% during the same period in both 2020 and 2019. In addition, lower income Americans represent a larger percentage of new plan selections so far during the special enrollment period compared to prior years. Among consumers requesting financial assistance, 41% have a household income between 100% and 138% of the federal poverty level, compared to 38% in 2020 and 33% in 2019.

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