WHO unveils a digital health promoter harnessing generative AI for public health

April 3, 2024
WHO announces S.A.R.A.H.

Ahead of World Health Day, focused on ‘My Health, My Right’, the World Health Organization (WHO) announced the launch of S.A.R.A.H., a digital health promoter prototype with enhanced empathetic response powered by generative artificial intelligence (AI).

S.A.R.A.H. is a Smart AI Resource Assistant for Health that represents an evolution of AI-powered health information avatars, using new language models and cutting-edge technology. It can engage users 24 hours a day in 8 languages on multiple health topics, on any device.

WHO’s digital health promoter is trained to provide information across major health topics, including healthy habits and mental health, to help people optimize their health and well-being journey. It aims to provide an additional tool for people to realize their rights to health, wherever they are.

S.A.R.A.H., also known as Sarah, has the ability to support people in developing better understanding of risk factors for some of the leading causes of death in the world, including cancer, heart disease, lung disease, and diabetes. She can help people access up-to-date information on quitting tobacco, being active, eating a healthy diet, and de-stressing among other things. 

S.A.R.A.H. is now powered by generative AI rather than a pre-set algorithm or script helping her to provide more accurate responses in real-time; engage in dynamic personalized conversations at scale that more accurately mirror human interactions and provide nuanced, empathetic responses to users in a judgment-free environment. ​​The technology is supported by Soul Machines Biological AI. 

WHO calls for continued research on this new technology to explore potential benefits to public health and to better understand the challenges.

WHO release