Building trust in healthcare: Key findings from Monigle’s 2026 report

Monigle has published the ninth edition of its Humanizing Brand Experience: Healthcare edition report. Included in the analysis is a list of the top 20 most trusted healthcare brands in 2026.

Trust is a large aspect in choosing and staying with a healthcare provider for many people. A quarter of Monigle’s survey participants reported changing healthcare providers once trust was lost. Gen X and women had the highest rates of switching where they receive care due to trust. Additional key findings:

• More than one quarter of people don’t trust decisions from their healthcare provider.
• Gen Z demonstrated the highest rates of mistrust.
• Nearly half (47%) of whole health managers reported “strong distrust” in their healthcare provider.
• Personalized healthcare plays a huge role in trust, with rushed and impersonalized care being the top reasons patients lost trust in their providers.
• Feeling like their clinician doesn’t listen to them was the top factor of distrust.

The report emphasized the importance of getting to know your patients and making them feel like a priority. The following systems achieved recognition as “The 2026 most trusted healthcare brands” in order:

1. UT Health Austin
2. Mayo Clinic
3. Emory Healthcare
4. Johns Hopkins Medicine
5. Baycare
6. Penn Medicine
7. Mass General Brigham
8. Duke Health
9. Mount Sinai Medical Center
10. UCI Health
11. UT Health San Antonio
12. Bon Secours- St. Francis
13. UVA Health
14. Virtua Health
15. University of Maryland Medical System
16. HOAG
17. Vanderbilt Health
18. University of Iowa Health Care
19. Penn State Health
20. UAB Medicine

Regarding the rankings, Monigle said, “Their ability to consistently deliver experiences that build confidence, credibility, and connection continues to set them apart in an increasingly complex healthcare landscape.”