Overall, global tobacco use has declined over a quarter in the past 15 years, with 1.2 billion users reported in 2024. WHO found that women are quitting faster than men. While both groups have showed reduced tobacco use, women reached their 2025 reduction goal of 30% in 2020, while men are projected to reach theirs in 2031.
Additional key findings:
One in five adults are addicted to tobacco
Over 100 million people use e-cigarettes, including 15 million adolescents (13-15 years of age)
Children are significantly more likely to use e-cigarettes than adults
The majority of global tobacco use decline comes from South-East Asia
