Prediabetes is reversible, and the Centers for Disease Control and Prevention (CDC) and the Ad Council want to make sure people know they can change the outcome.
More than 1 in 3 adults – about 98 million Americans — has prediabetes, and 81% of them don’t know they have it. CDC and the Ad Council are launching new public service announcements (PSAs) as part of the ongoing “Do I Have Prediabetes?” initiative to encourage people to learn their risk of prediabetes.
The new “Be Your Own Hero” PSAs, developed by creative agency Subject Matter+Kivvit, encourages viewers to take the 1-minute prediabetes risk test so they can take steps to delay or prevent type 2 diabetes. If someone receives a high-risk score, the campaign provides additional resources and encourages them to speak with their doctor about getting a blood test to confirm a diagnosis of prediabetes.
Since the award-winning campaign first launched in January 2016, there have been more than 12.7 million online and video risk test completions where people have learned their risk for prediabetes.
The PSAs will appear nationwide across broadcast, print, radio, out-of-home, digital banners and social media in English and Spanish. Consistent with the Ad Council’s model, the campaign will run in time and space donated by the media.